There’s been an interesting phenomenon occurring lately, thanks to the increasing ability of companies to reach and serve ultra-niche audiences — the rise of the app for the 1 percent. Now more than ever, you can download apps that you can’t actually afford to use.
The democratization of the app store, of course, has meant services that used to only be available for the ultra-rich are now within reach of ordinary users. Think Uber, for example. Once upon a time, it would have been unheard of for most people to call a black car, and yet Uber makes such a service a somewhat affordable, if still luxury, option. A once-in-a-while thing.
But then there’s that whole other side of the spectrum, in which a whole new breed of apps and startups have emerged over the last few years that aren’t for the 99 percentile of users at all. These are…
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